Executive Summary abou mpe player By Nicole Gawel. And By Ian_Richardson
The MP3 player, which is a compression format that shrinks digital audio files with negligible sound-quality degradation, has revolutionized the way people can listen to music (MP3 Developments). MP3 is short for MPEG Audio Layer III, which is a standard for audio compression, making music files smaller with the same type of sound quality they had in their bigger files (The History of MP3). Although Apple did not invent the MP3 player, its line called iPods, helped soar the MP3 to unprecedented popularity (What is an MP3 Player?). When Shawn Fanning started Napster in 2000, the online music base where downloading music was free, music moguls were scared that their industry and business would be ruined. Technology made listening to music extremely easy (Rage Against the Machines). Through the decades the music players changed, creating the small, compact image of today's standards. When RCA, or the Radio Corporation of America, obtained the Victor Talking Machine Company in 1929, music as known presently, was initiated (MP3 Developments). Music was masked by horrible sound quality because of misalignments in the tape and tape heads, which caused bleeds of other songs on the tape (MP3 Developments). The CD's used a digital storing system (MP3 Developments). The MP3, which will later be discussed, increased CD storage capabilities by ten times, not reducing the sound quality at all (MP3 Developments).
Fraunhofer-Gesellshaft, a German company, developed the MP3 technology (The History of MP3). Bernhard Grill, Karl Heinz-Brandenburg, Thomas Sporer, Bernd Kurten, and Ernst Eberlein were all inventors named on the MP3 patent (The History of MP3). The MP3 was invented in 1989 in Erlangen, Germany (MP3 Developments). Frauenhofer, in the early 1990's developed the first MP3 player; however, that was an unsuccessful attempt (The History of MP3). In 1997, Tomislav Uzelac of Advanced Multimedia Products invented the AMP MP3 Playback Engine, which became the first actual MP3 player (History of MP3).
In recent developments there are disputes of tangled origins within the MP3 technology invention. Thomson, Royal Philips Electronics and AT&T, have laid patent claims on the MP3 technology, which have ensued a substantial number of lawsuits, and occasionally seizures of music players by some customs authorities (Patent Fights). To make matters worse, the MP3 patent right saga continues, with many companies stepping forward saying that they had a hand in the development and execution of the MP3 technology.
The MP3 relates to a vast amount of technologies currently available. Many cell phone makers have added built in MP3 players to their cell phones. A person can purchase one product but obtain two great features on it; the cell phone and the MP3 player. There are numerous adjustments being made to MP3 players daily. Some MP3 players are now being released to the public that have Bluetooth capabilities. The Insignia 4-Gigabyte Player can broadcast MP 3 music and video soundtracks all to a pair of headphones, connected by no wires (An MP3 Player with Bluetooth). This new player can hold up to
Pengertian Iklan
Definisi atau pengertian iklan menurut KBBI adalah ”berita atau pesan untuk mendorong, membujuk khalayak ramai agar tertarik pada barang dan jasa yang ditawarkan.” Dari definisi diatas, terdapat beberapa komponen utama dalam sebuah iklan yakni ”mendorong dan membujuk”. Dengan kata lain, sebuah iklan harus memiliki sifat persuasi.
Komponen lain dari sebuah iklan adalah adanya barang atau jasa yang ditawarkan. Di era sekarang ini, pengertian iklan menjadi diperluas lagi bukan hanya barang dan jasa yang ditawarkan, namun juga kondisi tertentu. Kita mengenal adanya istilah ”iklan layanan masyarakat”. Dalam sebuah iklan layanan masyarakat, isi iklan tidak membujuk seseorang untuk membeli barang atau jasa tertentu. Iklan layanan masyarakat menawarkan suatu kondisi ideal atau sebuah kondisi yang lebih baik dalam sebuah masyarakat.
Salah satu iklan layanan masyarakat yang paling terkenal adalah iklan anti narkoba. Dalam iklan anti narkoba, pembaca iklan tidak disuruh, dibujuk atau didorong untuk membali narkoba. Namun sebaliknya, dalam sebuah iklan anti narkoba pembaca didorong untuk TIDAK membeli, mengkonsumsi atau bahkan mendekati narkoba. Di sini terlihat dengan jelas bahwa bukan barang atau jasa yang ditawarkan, melainkan sebuah tercapainya kondisi sebuah masyarakat yang bebas dari narkoba.
Semoga ulasan singkat mengenai pengertian iklan diatas, dapat membantu anda.
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